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Dear Silvers: Are The Spending Choices Of Millennials Naughty Or Nice?

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Dear Silvers: Are The Spending Choices Of Millennials Naughty Or Nice?

Dear silvers,

The festive season is upon us once again, and you know what that means: Christmas jingles at every shopping mall, supermarket and restaurant, on repeat until it’s time to switch it up to the drums of the Lunar New Year.
It has been nearly a month of endless Christmas cheer and Mariah Carey ballads, but you can always head to the Lim household for an altogether novel Yuletide refrain.

To be honest, you can come back on any given day of the year to hear that particular utterance since she dishes it out freely and without prejudice for just about anything. As her son, I’ve been hearing, “Wah, so expensive!” since the moment my toddler brain developed to comprehend human speech, all the way through childhood, and even now, as a working adult.

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Though I consider myself financially responsible (some of my friends prefer stingy), I’ve heard it used in reference to a broad spectrum of spending choices. Everything from dining out at good restaurants and overseas trips to gym memberships, pet ownership and online shopping gets rigorously scrutinised by the dreaded “Wah!”.
Going broke on avocado toast
Dear Silvers: Are The Spending Choices Of Millennials Naughty Or Nice? - Avocado toast
These one-word accusations of financial imprudence are not unique to my mum and me. In fact, they’re a bugbear for the entire millennial generation.
The overarching sentiment about the difference between our generations’ spending choices is probably best summed up by the now-infamous quote from Australian millionaire Tim Gurner on the subject of purchasing one’s own home.
There’s a very clear thesis here: The younger generation wants more than the older generation, and they’re often spending money irresponsibly to get it. It’s an attitude that is reflected around the world – Singapore included. Just look at this blog post by a random Singaporean author I found when doing research for this article.
Dear Silvers: Are The Spending Choices Of Millennials Naughty Or Nice? - Blog Screenshot
According to the blogger, the older generation saves money on everything – they walk instead of heading to the gym, feed their pets leftovers and still use bar soap when they shower.
More open to spending
To some extent, what he says is true: Many people in my generation are now more willing to spend money pursuing their interests, indulging in creature comforts and yes, on avocado toast and Starbuck lattes too.
Dear Silvers: Are The Spending Choices Of Millennials Naughty Or Nice? - Food
Tan Jia Ying, a 26-year-old educator, says that around 20 to 30% of her monthly expenditure goes to food, with visits to cafes and restaurants “about one to two times weekly”.
However, she occasionally allocates up to 40% of her spending on gaming.
Apart from gaming, Jia Ying puts about a tenth of her spending into a hobby she’s more recently picked up – slime-making, a pliable slime-like substance decorated with colours, beads and other items and collected by enthusiasts.

"But these slimes are soul-nourishing and fun to play with as a fidget toy."

Tan Jun Jiu (no relation to Jia Ying) is also willing to part with a substantial portion of his money on non-essential expenses.
Though the 29-year-old who works in the supply chain industry only rarely goes to pricier eateries – where he estimates he’ll spend about $30 to $40 a meal – his daily food expenditure remains high, seeing as how he’s currently on a meal plan subscription which costs him about $18 a pop.
The rest of his monthly expenditure goes into a fund for travel, which Jun Jiu sees as a way of “completing items on [his] bucket list”. Most recently, he ticked off skydiving on a trip to Switzerland, even though it cost him almost $1,000 for a ten-minute experience.
Even Caitlyn Park, a 26-year-old video editor who considers herself “on the thriftier side”, is willing to allocate $40 a month to specialty coffee beans. She also spends $100 a month on a gym membership and a subscription for a workout app, seeing both as health investments for the future.
Dear Silvers: Are The Spending Choices Of Millennials Naughty Or Nice? - Gym Membership
Indeed, both Terence and Jun Jiu also spend a similar amount monthly on fitness pursuits. The former has a membership at an international chain gym, which gives members access to its gyms overseas. Terence finds this gym membership suitable for his lifestyle and allows him to exercise even when travelling.
Jun Jiu, on the other hand, has a monthly membership at a rock-climbing gym which is subsidised as part of his company’s benefits.
Spending habits result from a different upbringing
Nevertheless, interviewees agreed largely that younger people in general were more willing to spend on comfort and convenience compared to their parents.
This sentiment is supported by an article in our national newspaper, which cited data from market research providers showing that baby boomer households in Singapore spent less on average compared to Gen Z- or millennial-led households.
One possible reason for this disparity, as cited in the article – concerns about an uncertain financial future, both in terms of healthcare costs and staying employed.

Of course, there’s another explanation too.

Caitlyn, the video editor, sees millennials’ spending habits as a symptom of their progress along life’s journey. She tells SilverStreak that her expenses increased significantly after moving out of her parents’ home into a rental flat with her husband, leading her to cut back in other areas of spending.
Terence concurs, adding that while some creature comforts have become cheaper, others have ballooned far out of reach.
Amin Sultan, a 65-year-old technician supervisor, has also noticed this trend among younger relatives – though to the point of financial irresponsibility, in his view.

"I don't really understand why they’d spend more than they earn, because it will be very stressful when something unexpected pops up."

There's a time to spend
Dear Silvers: Are The Spending Choices Of Millennials Naughty Or Nice? - Chiling
Amin’s last point about spending within one’s means is really the crux of this whole discussion.
All of the younger people interviewed for this article were cognisant of financial planning. Every one of them set aside a significant portion of their monthly salary for investments and savings – about 50% for Caitlyn, Jun Jiu and Jia Ying, and a whopping 70% in the case of Terence.
Combine this with the fact that many of the younger generation aren’t frittering their money away on online shopping and avocado toast alone, but investing in their health and skills makes their indulgences, in my book, justified.
(The other half of the millennial and Gen Z population living paycheck-to-paycheck, however, should really be watching what they’re spending on.) But it’s not just financially responsible younger people who deserve to enjoy the things money can buy.
Seniors who’ve sorted out their retirement and healthcare needs should make the most out of their silver years, even if they’ve got to take some money out of their precious fixed deposits.
Naturally, I’m talking to my parents, who are lucky enough to be in a decent financial position for retirement. In my eyes, they often take an outdated and frankly, almost Puritanical stance (not unlike the one in the blog post) to spending in the name of measured Asian frugality.
“Aiya, we don’t know how to appreciate this lah,” says my mum whenever we suggest any place fancier than, say, a family restaurant like Putien – or “No need, I can tahan (Malay for endure)” when it comes to spending a little more for extra comfort.
At some point, you’ve just got to let loose – even if it means spending some of your kids’ inheritance – and enjoy yourselves while you can. In other words, I’m hoping that my mum’s catchphrase will one day morph into “Wah, so fun!” instead.

Also read:

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5 Reasons To Make Your Own Bread

Take control of what you eat by baking your own bread at home, using healthier ingredients and including flavours you’ll enjoy slicing and eating.

Alvin Lim

Alvin is a zillennial in a baby boomer’s world. When he’s not writing about what silvers are getting up to, he’s hunting for great food — then exercising lots to burn it off.

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