Summary:
- After winning the Elite Mrs Singapore Asia Pacific 2022 pageant at age 56, businesswoman and mother of three Janet Patt was inspired to challenge ageist notions of beauty and redefine how older women see themselves.
- She launched the Singapore chapter of The Elegant Encore, a senior-focused beauty movement from China that empowers women over 45 to age gracefully and confidently through fashion, self-improvement, and community.
- With over 300 local members, Janet plans to expand the movement across Southeast Asia, fostering a supportive network where senior women can celebrate beauty, share expertise, and uplift one another.
"Instead, I was in my mid-50s, I was a businesswoman, and I was a mother of three."
"That's what the TKS stands for: talented, kind, and successful."
The founder of an accounting and auditing consultancy firm ended up clinching the title and a second sash for Best in Talent.
"When women reach a certain age, it's as though we tell ourselves that we can no longer be beautiful."
"I realised that I wanted to correct that way of thinking."
Confronting ageism with beauty
"The hope is that the photos we take can open doors to sponsorships, product placements, or modelling contracts for all the women who are involved."
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Janet Patt’s future goals
"So you are healthy, you are happy, and you are looking your best as you age."
"It's about forming a community that can change how the approach to how we treat seniors, and especially senior women."
