Chen Fu Ji, a restaurant best known for its lavishly priced $25 plate of crab fried rice, is now looking for a fresh pair of meaty claws to take over the business.
I'm looking for someone with the means and capability to preserve Chen Fu Ji's recipe and keep the brand's legacy alive,
says owner Roger Koh, 64.
Though he is willing to stay on in a consultancy role to facilitate the handover of his restaurant’s operations and fried rice cooking know-how, he hopes to eventually “let go” of Chen Fu Ji and devote his time instead to his longtime passion: singing and occasionally, performing oldies with his friends.
For the past 30 years, it's been non-stop. When you're not at the restaurant working on new dishes, you're thinking about menu designs, marketing campaigns. We're a small company – everything down to the photography of the food that goes on our menu is often done by me,
he says.
It's bittersweet, of course – putting something down when it's been your baby for so long. But I’m looking forward to the rest,
the silver says with a laugh.
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Chen Fu Ji has been around since the 1950s
Chen Fu Ji first gained prominence as a single, well-patronised restaurant in Chinatown back in the 1950s, when it was managed by a mother and her two daughters. As the story goes, its luxurious fried rice — cooked with the deshelled meat of an entire crab — was so popular that even rich businessmen from a nearby millionaires’ club would visit the restaurant.
One of these patrons, a Japanese businessman, ended up buying the business in the ’90s, though he only lasted a few months before passing it along to its current owner Roger, an accountant by training.
Though the plan was originally to keep the core team of Chen Fu Ji lady bosses as chefs and culinary consultants, their increasing ill health made the situation untenable.
There were some days where they had to close shop by 7.30pm – as a restaurant, it's impossible to operate for dinner with that kind of timeline,
explains Roger.
The matriarchs passed their culinary skills – and prized crab fried rice recipe – along to the silver’s chefs, fuelling what he would later call Chen Fu Ji Version 2.0 — an era of “horizontal expansion” both within and outside of Singapore.
At its peak, he operated more than 10 restaurants with outlets in shopping malls, Changi Airport and even international outposts in Hong Kong, Beijing and China.
At the time, long before the rise of fried rice-focused chains like King of Fried Rice and Taiwan-import Din Tai Fung, Chen Fu Ji offered a unique (if pricy) proposition with its premium crab fried rice.
The Chen Fu Ji ultimate fried rice is very different from your usual zi char-style fried rice, in that it is inherently not conducive for commercial cooking. The key is low heat, cooking the rice slowly over a cast-iron wok until every grain is separated and lightly smoky,
he explains.
To get that effect, the process starts the night before. We steam the rice ahead at a rice-to-water ratio of 1:1, with oil and vinegar, so that the rice is drier, but the core of each grain remains soft,
he says.
"Then we chill it for at least eight hours before frying. The idea is to accentuate the original aroma of egg and rice with soya sauce, white pepper, a bit of chicken powder, and the juices from the steamed crab."
However, the rising costs of labour, rent and especially crab — a key ingredient of Chen Fu Ji’s premium fried rice — led to growing business difficulties as the restaurant chain’s footprint grew.
According to Roger, his inability to secure a consistent supply of fresh, high-quality crab led to a decline in quality that customers couldn’t stomach, even with a price reduction of their signature dish to $18.
Crab used to be $8 a kilo back in the days of Chen Fu Ji version one. By version two, it was $48 a kilo. You can imagine, to maintain the price, we had to reduce the amount of crab meat substantially,
he says.
The outlets shuttered one after another. In 2016, he closed his last restaurant in Clarke Quay, along with that chapter of Chen Fu Ji’s history.
Looking back, I do remember feeling sorry for the brand then. I knew that we had to compromise on our quality control when expanding to so many outlets. It's something that I've been trying to correct since then – and at least I can proudly say that our Facebook and Google reviews have much less complaints now (laughs),
says Roger.
A fresh start
But that’s getting ahead of ourselves. Before Chen Fu Ji opened its current, solo outfit in Jalan Besar, Roger took a hiatus from F&B to go “soul-searching” overseas.
During his travels, he found himself inexplicably drawn once again to crab.
I was in the Philippines visiting Roxas and Iloilo, and I stumbled upon an extremely impressive crab operation owned by the Chinese,
he says.
"They owned every step of production from the farms, to the transport, and then to the distribution back in China."
They'd been there for 30 years, so it'd be hopeless to try and compete with them. But it gave me an idea, so I went somewhere else – Makassar in Sulawesi, which is less accessible to China but very accessible to Singapore,
he adds.
I took a full year to build my own team and production there, and along the way, I became convinced that I could resurrect Chen Fu Ji, as I now have ownership of the core material. It wasn’t my original plan, but it's a happy opportunity that worked out,
says Roger.
Succession plans of Chen Fu Ji

The silver kickstarted Chen Fu Ji’s third chapter at a short-lived Toa Payoh shophouse in 2019, before moving to his current premises in 2020. The crab fried rice has “been reinstated to its former glory” with one full crab worth of meat at $25.
The restaurant is a cosy 80-seater with a private event space on the second level handily equipped with a karaoke system. Plastered on the walls are posters of what the silver calls “giants of the era” – Tom Jones, Steve Tyler, and Elvis Presley among them.
It’s a reflection of what Roger himself hopes to do in retirement – focus on singing and playing the guitar with his friends, and occasionally performing for charity events or partaking in competitions (he participated in, and won, the 2022 edition of Golden Age Talentime).
Maybe I'll come back and sing in my old restaurant!
he says with a chuckle.
But first, he has to enact his succession plan, stepping down after 30 years at the helm of the Chen Fu Ji brand as of 1 March 2025.
It's the perfect time to pass the baton,
he says simply.
Handing the business to his sons wasn’t an option, as they already had “successful careers” in their chosen fields of study.
I'd rather work with someone who has the resources to bring this higher and better,
he says.
For now, Chen Fu Ji has ceased operations completely. Roger plans to split his time between searching for the next investor to bring things forward and conducting cooking lessons to “help spread the legacy of Chen Fu Ji Fried Rice”.
For those who want to learn how to cook the ultimate fried rice for their children, all are welcome,
he says.
The courses will start on 15 March — check out his restaurant’s social pages for details to come.
As proof of the restaurant’s prominence, he shows us a guestbook filled with signatures from foreign celebrities, businessmen and even some local statesmen (though he requested that no exact names be shared).
I have a customer who is 95 years old, still driving himself, who'll come here alone for a plate of fried rice. I have people who've been coming since they’re kids, and are now coming with three generations,
he says.
Our restaurant has been the place for significant occasions for so many people. When they get a job, they come here. When they retire, they come here. When they have friends from overseas that they want to impress, they come here. It would be a pity to let all of this history go to waste,
he says.
Chen Fu Ji Fried Rice
Location: 279 Jalan Besar, Singapore 208943
Opening Hours: Wed to Mon, 11am – 9pm (open half an hour later on Fri and Sat)
Tel: +65 6908 4293
Website: https://www.facebook.com/@CFJSG/